A Look Inside The Strategic Copy That Sells. Take a peek.
Example 1: Top of Funnel Ad Script
Here’s a speculative Instagram ad script I’ve written for Jason Schnitzer, a men’s relationship coach:
Hook:
Your family doesn’t need a louder voice.
They need a stronger presence.
Body:
I coach married men who are tired of being passive, tired of being confused, and tired of feeling weak.
Men who want to lead their homes with strength, clarity, and conviction.
Not by yelling.
Not by controlling.
But by becoming the man they respect — because of how he shows up.
If your wife seems distant…
If your kids don’t look up to you the way they used to…
It’s not because you’re a bad man.
It’s because you’ve been surviving — not leading.
Most dads were never taught how to lead a family with strength and love.
They were taught to provide, stay quiet, and push their needs down.
But that’s not leadership.
That’s burnout in disguise.
Don’t just take it from me, take it from Gabe who has experienced actual results.
Gabe says, “This work gave me the tools to find my voice again.”
This isn’t therapy.
This is coaching for men who are ready to stop drifting and start leading.
If you’re ready to become the man your wife is proud to follow…
The father your kids feel safe around…
Click the link on this video.
Book the call.
Let’s build the man your family needs.
Example 2: Middle of Funnel Nurture Email
Here’s a speculative nurture email sample I’ve written for Trey Howe’s list. He sells an online fitness coaching program and helps other coaches start and scale:
Subject: You’ll regret not reading this in 6 months, ((Name)).
Body:
Let’s be real.
If you don’t make a move now, here’s what’s your future looks like ((Name)):
Another 6 months in the same job that drains you.
Another year watching other coaches win while you scroll in silence.
Another birthday wondering why you’re still not where you know you should be.
And the worst part?
You’ll convince yourself it’s normal.
That it’s “not the right time.”
That you’re “still figuring it out.”
That maybe this dream just isn’t for you.
But deep down, you’ll know the truth:
You didn’t lack potential. You lacked action.
I’ve seen it too many times now.
People with insane talent — stuck in neutral because they’re scared to shift into first.
Harry was almost one of them.
He had the knowledge. The passion. The vision.
But no clients. No momentum. No plan.
Until he said, “screw it” and jumped in.
You can find him @harryxphillips on Instagram to see how he’s crushing.
Now he’s building a business.
You? You’re still thinking about it, but you are truly no different than him.
Look ((Name)), I’m not here to coddle you.
I’m here to wake you up.
Because here’s the reality you’re facing…
If you don’t move now, you’ll be in the exact same place next year — only more frustrated, more bitter, and more behind.
You don’t need more time.
You need to stop lying to yourself.
This is your shot, and you’re watching it slip away.
When you’re ready to stop watching and start building, this is where we start.
Don’t wait for “ready.” Ready is a decision.
Tough love,
Trey
Example 3: Bottom of Funnel Promotional Email
Here is a speculative sample I’ve written for Ali Abdaal’s “LifeOS” Course launch:
Subject: “Productivity” is your enemy, (Name). Try this.
Body:
Here’s the thing ((Name)),
A few years ago, I was juggling five productivity apps, three to-do lists, and a calendar so packed it needed its own assistant.
I was “productive”, but also exhausted, distracted, and constantly feeling behind.
Sound familiar?
Here’s the thing no one tells you: productivity isn’t about doing more. It’s about doing less—but doing it intentionally.
Being busy is not a “flex”.
That’s why I created LifeOS.
It’s not just another digital planner with endless tabs and complicated setups.
LifeOS is a complete system I’ve been refining for years.
It’s designed to help you manage your tasks, goals, habits, and life without burning out or turning into a productivity-obsessed robot.
Because here’s the truth…
If your productivity system leaves you feeling anxious, behind, or like you’re never doing enough…
It’s not helping you succeed. It’s quietly convincing you that you’re FAILING.
LifeOS is different.
It’s built around clarity, not chaos. Simplicity, not stress.
Inside, you’ll find:
-A task manager that doesn’t guilt-trip you
-A habit tracker that truly motivates you
-A goal-setting system that provenly helps you follow through and capitalize
-And a life dashboard that feels like a breath of fresh air
Plus, I walk you through everything step-by-step in short, friendly videos—no jargon, no fluff, just real tools that help you stay focused and build momentum.
If you’ve ever felt like productivity advice was written for robots, not real humans, LifeOS might be the reset you didn’t know you needed.
👉 Check it out here.
Here’s to doing less, better.
– Ali
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